Price of Discount Mart and Native Market
경쟁과열로 인한 공격적 가격설정
“제조업체는 가격 Guideline을 제시하기는 하지만 일단 물건이
유통업체 손에 넘어가게 되면 가격 결정에 간여할 수가 없다.”
가격인상 전 입도선매로 인한 가격인하
“전통시장이나 소규모 점포에 물건을 대주는 대리점 주인
price, Air Busan might lose their customers, and also they lose their basic reason for existence as a “low fare airline”.
Airline Normal PriceDiscount
Rate Reduced
Price Extra
Charge Tax Final
Price
Asiana 67,400 0 67,400 5,500 4,000 76.900
Daehan 71,900 15 61,120 5,500 4,000 70,620
AirBusan 64,000 5 60,800 5,500 4,000 70,300
Jinair 57,600 10 51,900 4,400 4,000 60,300
Also, A
Price:
• Happy hours – on every Wednesday from 6:00p.m ~ 9:00p.m, customer can have every dishes at discounted price.
• Membership card – Accumulated points upon each transaction. Accumulated points can be used during the next transaction. To boost customer satisfaction and loyalty
• Special membership card for extracurricular groups – accumulate
price. So in this situation, customers that set much value on quality and real or not are increasing.
Forth, because of the economic depression many companies claim lower price marketing. A lot of on-line malls try to attract customers with distinctive marketing strategies.
MARKET ANALYSIS: 3C ANALYSIS
1. COMPETITORS
Customers have many alternatives when they buy some products. They can
price competition and policy
for discount , health problem. The other side, pizza that was representative fast food with
hamburger on only a few years ago, has developed various premium menu, so pizza industry can
break from depression by well-being trend.
As Korean Pizza Company, Imsil Cheese Pizza doesn’t have to pay royalty to foreign head
company. Therefore this company s
price would be decided by following discounting powers.
Class of position Power of determine discounting rate
DHL’s sales reps Up to 35%
DHL’s sales managers Up to 50%
DHL’s regional sales manager Above 50%
DHL’s vice president of sales Over 60%
Whenever deciding the price, Sales rep submit PSA (Preferred Status Account). Then management check the financial implications, compet
discount although they don’t have coupon book.
Sociocultural Forces: Recently, people look for diversity. They have different tastes for dating. It is because the range of their ages and characteristics is getting further. Also, people are exposed to media. they learn and get information through the media. Media give abundant information to viewers about price, place and etc. And information g
3. 커피원두 값의 상승
요즘 원자재 값이 전체적으로 상승하면서 커피원두(아라비카) 값도 조금씩 상승하고 있다고 한다. 특히 국제선물시장에서는 커피값이 10년이래 최고치를 경신했다고 한다. 이디오피아에서 안정적으로 커피원두를 공급받고 있는 스타벅스는 당분간은 영향이 미비하겠지
price according to the elasticity of the markets.
In other words, it means that the monopolist set a low price in the market which has the high-elastic demand curve, while set a high price in the market which has the low-elastic demand curve.
One example about this may be a discount for students in economic-newspaper subscription fee. Elasticity of general subscribers in these economic newsp